Director of Strategy and Media Communications

Full-time - Director
Atmore, AL

The Poarch Creek Indians

Posted On: Feb-07
Status: Open

Overall Objectives of Position The Director of Strategy and Media Communications is responsible for developing and managing the strategy and media communications process for the Poarch Band of Creek Indians.

This job description is not an all-inclusive list of the duties and responsibilities of this position.

The Director of Strategy and Media Communications is expected to perform all duties and responsibilities necessary to meet the goal and objectives of applicable programs.


The Director of Strategy and Media Communications is expected to live the Purpose and Values of the Poarch Band of Creek Indians and will go beyond the call of duty.

Primary Responsibilities of the Director of Strategy and Media Communications

  • Manages and leads the internal strategy team while also having an active part in the development of media strategic plans.
  • Contributes to brand strategy and builds solid relationships with others across all levels and functions.  Responsible for ensuring proper budget management.
  • Responsible for measuring to see if the communications strategy is effective.
  • Provides strong leadership presence and management skills.
  • Leads thinking to inspire innovative solutions, creativity, and a proactive approach.
  • Ensures the internal strategy team delivers sound strategic media and communications recommendations based on clear understanding of the objectives of the Poarch Band of Creek Indians.
  • Maintains an in-depth knowledge of the Poarch Band of Creek Indians with a focus on media and communication initiatives to the public, legislators and government officials.
  • Serves as an expert command of Media Research resources, capabilities, and limitations.
  • Demonstrates collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners).
  • Responsible for thinking beyond media as an active collaborator in the Integrated Marketing Communications process.
  • Responsible for planning, buying, and executing sponsorships, media buys, and other relative media outlets.
  • Responsible for prioritizing and organizing issues/projects for self, team and outside contractors.
  • Performs other duties as assigned by the appropriate person.

    Day-to-day Responsibilities

  • Same as above.

    Education/License/Certification and Experience Requirements

  • Bachelor's degree in Advertising, Marketing, Business Administration, or Communications required. Master’s Degree in Advertising, Marketing, Business Administration, or Communications preferred.
  • Minimum of fifteen (15) years of media planning, buying, and management experience with progressive levels of responsibility.
  • Minimum of two (2) years of management experience including supervising staff with Public Relation duties required.  
  • Thorough experience and understanding of government, legislative regulatory, and political processes required.  
  • Minimum of one (1) year of employment experience working with budgets, including but not limited to: required reports, budget modifications, etc. required.
  • Previous work on political campaigns preferred.

Skills Required

  • Must be flexible and able to manage complex processes. 
  • Must have thorough knowledge or marketing and communications with a strong focus on campaign driven initiatives.
  • Must have excellent written and verbal communication skills.
  • Must be a strategic thinker with the ability to analyze and provide critical thinking when solving issues with unconventional solutions. 
  • Must be skilled and mature in making valid judgments with attention to detail and organization skills.   Must work well independently and as a team, with demonstrated ability to establish workload priorities and balance diverse projects.
  • Ability to build great relationships with the team, media outlets, legislators’, vendors, and others in the media and communications profession.
  • Absolute confidentiality.
  • Demonstrated ability to generate content with an ability to direct staff on influencing public perception via social media and other grassroots efforts.  
  • Must have existing relationship with contacts in the media and/or familiarity with various public relations firms that may be utilized.
  • Demonstrated ability to rapidly require knowledge about the Tribe, policies and Tribal entities with the ability to translate this information into messages that advance the good reputation of the Poarch Band of Creek Indians.
  • Organized with unfailing attention to detail to ensure accuracy of messages.
  • Must have a working knowledge of computers with the ability to work in a Windows environment with various software programs such as Word, WordPerfect, Excel, etc.  Must successfully pass the required pre-employment computer skills exam.  

Additional Requirements

  • Ability to work odd and irregular hours, as needed.
  • Must successfully pass the required criminal and character background check.
  • Must possess a valid state driver’s license and insurable driving record according to Tribal insurance guidelines.
  • Ability to travel and participate in required training, leadership development, and other events.
  • Ability to adequately and successfully perform all duties and responsibilities of this position.  
  • Every applicant must complete an application provided by Human Resources.

Human Resources is located in Building 500.

A resume will not be accepted in the place of an application.

Complaints about the recruitment or selection process for employment should be directed in writing to the Human Resources Director of PCI Tribal Government.

**Please note ALL individuals selected for employment are required to complete a background investigation. Individuals being placed in positions designed as child-sensitive or data-sensitive must successfully complete a background check prior to employment. 

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